Holiday Messages to Clients: Christmas and New Year
A holiday message to clients works best when it is short, uses the client's name and carries one useful detail, like your December hours or closing dates. Send one early in December for people who want to book, and one at the end of the year to say thank you.
By the Citalu team
Two messages, two goals
December calls for two different messages. Early in the month, share your holiday hours: many clients want nails, lashes or hair done before Christmas and New Year's. At the end of the month, thank them for the year. Mixing both makes the message long, and people don't know what to do with it.
What to write so it sounds personal
Use the client's name and, if you remember, the service they book most. One honest line of thanks beats a template copied from the internet. Add one useful detail: the days you have openings, your closing dates or your booking link. End with a simple holiday wish.
Broadcast list or one by one
To share December hours, a WhatsApp Business broadcast list helps: it arrives as a private chat, but only for people who saved your number. To thank your regulars, write to them one by one. Don't send holiday messages to people who were never clients or never asked to hear from you.
Get your schedule ready first
Before you announce anything, block your closing days and check each staff member's hours for the holiday weeks. In Citalu, blocked time comes off your booking page. That way, anyone who taps your link only sees times you can actually take.
Messages to copy
Replace what is in brackets and send it on WhatsApp.
Hi [name]! My December schedule is open. Times before Christmas usually fill up fast, so book yours here: [your link].
Hi [name], the salon will be closed from [date] to [date] for the holidays. If you'd like a time before then, pick one here: [your link].
Hi [name], this Christmas I want to thank you for every visit this year. It's been a pleasure taking care of you. Happy holidays to you and your family!
[name], thank you for choosing [salon name] this year. Merry Christmas and happy holidays!
Happy New Year, [name]! Thank you for being with us in [year]. January is open for booking: [your link].
Hi [name], happy New Year! It's been a while and I thought of you. If you'd like to start the year with a [service], I have times in January: [your link].
How to put it into practice
- Block your closing days and check December hours on your schedule.
- Send the holiday hours message early in December.
- At the end of the year, send a thank-you with each client's name.
Frequently asked questions
When should I send a Christmas message to clients?
Send the holiday hours message early in December. Send the thank-you and Christmas wishes between December 20 and 24, and the New Year message between December 30 and January 1.
Can I send the same message to everyone?
For holiday hours, yes, through a broadcast list. For a thank-you, change at least the name and, if you can, mention the client's service. One personal line makes a difference.
Should I run a holiday promotion?
Only if you can deliver it. December is already busy, and sharing your open times is often enough. If you run a promotion, state the dates and the service clearly.
Bring that order to your schedule
Try Citalu with your services and hours. You get 14 days free to see if it fits your business.